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SASY Neighborhood Association

AtwoodFest - July 25-26, 2026

AtwoodFest, held in the heart of the eastside of Madison on Atwood Ave, offers live music on three stages, Wisconsin-made beer and wine, local food and art & craft vendors, kidsfest and a parade through the neighborhoods called the Convergence to kick it off!

AtwoodFest began in the summer of 1982 as Atwood Summerfest, an annual fundraising event for the Atwood Community Center (now the Goodman Community Center). In 2014, the Goodman Community Center withdrew as the host of the event to focus their energy on their core mission. The SASY Neighborhood Association stepped in and partnered with the Barrymore Theatre and the Wil-Mar Neighborhood Center to reinvent the festival with a new name – AtwoodFest. Sector67 stepped in to help for two years (2024 & 2025).

2026 will be hosted by Barrymore Theatre and SASY NA. Our non-profit organizational arms use the proceeds of the festival to support community neighborhood grants submitted through the annual SASY grant cycle to projects that make the SASY neighborhood a better place for residents, businesses and visitors.

AtwoodFest.com
Volunteer
At AtwoodFest
Who's Playing
At AtwoodFest

Convergence Parade!

Kick off AtwoodFest with your friends and neighbors by participating in the Convergence Parade: a community-led procession beginning at four locations and converging in front of the Clyde Stubblefield Stage located in the United Way parking lot to enjoy a performance of both flash mob dances all together and celebrate as a community with The Handphibians and Ótimo Dance.
 
Gather at 11am at one of four starting points, which will converge on the festival grounds to launch the festival just before noon:
– Circle Park
– Goodman Community Center by the bike path
– Hawthorne Park
– Yahara River at Riverside Drive and Winnebago Street
 
Walking in a parade not SASY enough for you?  Participate in another way: Learn some dance moves! Wear a costume! Bring some noisemakers or instruments to play along with the Handphibians! Get your silliest group of friends to walk with you! The heartbeat of the neighborhood is US! Let’s get that heart pumping and start the party SASY style.

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